On 27th of June 2010 was written a wonderful page of Sup history: about 100 people from all around the world have gathered in Venice to attend the event organized by RRD and Nissan, under the sponsorship of the municipality of Venice, to promote the Surf Culture in the Venetian lagoon. The parade, which took the riders on their Sup along more than 6km from the Tronchetto through the Grand Canal till the Arsenale (historical Venice shipyard), has created a new link between the Culture of Surf and the city of Venice. During the parade of the hundreds, thousands of people have realized that there is another way to cut the water surface on a board using a paddle as a vehicle of propulsion. While tourists snapped photos from the banks and bridges of Venice, from the gondolas and from the ferries, the Venetians looked out their windows, curious to witness the spectacle of those surfers who paddle easily along the Grand Canal, with gondolas and other boats engaged in their daily traffic. "We are witnessing a historical moment," Roberto Ricci said from the stage in Campo San Biagio after the long parade; "Today the Surf Culture and the Venetian Marine Tradition officially came into contact." After a well deserved lunch-buffet for all participants of this beautiful event, in the afternoon was held a race among 20 pre-selected athletes, which saw the powerful English rider Gent Neal cut to the finish line first in front of the young Italian talent Giuseppe Giusti and of Eduardo Diaz, strong athlete from Gran Canaria.  During a joyful prize giving ceremony, Roberto Ricci expressed his will to meet again everyone next year for a second and even bigger edition of Surfin'Venice.